Selected WorkSam ThomasGraphic Designer · UX Designer · Digital Marketer

A selection of projects from twenty years of work with brand identity, packaging, editorial design, web and UX.

The portfolio includes both real client work and conceptual projects — the client work shows my experience, and the concepts show my design vision and how I explore ideas.

Visual identity

Caveman Cafe & Bar — Branding

Caveman Cafe & Bar — Branding

Branding for a cafe and bar built on a raw, tactile visual language with a bold hand-drawn mark.

The identity pairs an earthy palette and textured surfaces with a hand-drawn mark, applied across signage, menus, drinkware and social content so the room and the brand read as one.

View on Behance
INFRANODE

INFRANODE

Brand concept for an infrastructure company — structured, modern and built on a modular system.

A modular mark and grid system scale from small digital touchpoints to large-format signage, held together by a tight palette and a clear typographic hierarchy.

View on Behance
Sulefisk — A Place-Driven Brand Identity

Sulefisk — A Place-Driven Brand Identity

A place-driven identity for a Norwegian aquaculture producer, rooted in the fjord landscape it comes from.

The rebrand builds a logo, colour palette and photographic language from the coastline itself, then carries it through packaging, workwear and digital surfaces.

View on Behance
Ervik Seafood — Brand Identity Redesign

Ervik Seafood — Brand Identity Redesign

A full visual redesign for a Norwegian seafood company — logo, packaging and brand guidelines with a clean maritime feel.

The work covered the logo, colour and typography system, packaging for the product range, and a set of guidelines so the brand stays consistent from box to website.

View on Behance
GLØD — Norwegian Coffeeshop Branding

GLØD — Norwegian Coffeeshop Branding

Warm, hand-crafted identity for a coffeeshop concept: logo, cups, signage and printed material.

Hand-drawn lettering and a warm palette carried across cups, bags, signage and menus, with printed material prepared for production.

View on Behance
Engesund Fiskeoppdrett — Brand Identity

Engesund Fiskeoppdrett — Brand Identity

Brand identity for a family-run fish farm on the Norwegian west coast, built around heritage and clarity.

The identity draws on the family history of the farm and the surrounding coastline, applied to packaging, workwear and digital touchpoints.

View on Behance
LumaTech Innovations Logo Design

LumaTech Innovations Logo Design

Logo and mark exploration for a technology brand, from sketches to a precise geometric final.

Sketches, grid construction and testing at small sizes shaped a mark that stays sharp from favicon to signage.

View on Behance
MotorHuset Vest

MotorHuset Vest

Identity and applications for a car workshop: logo, workwear, vehicle graphics and signage.

One robust mark rolled out over workwear, vehicle graphics, signage and paperwork for a busy workshop environment.

View on Behance
Bergon Brand Identity & Guidelines

Bergon Brand Identity & Guidelines

Complete brand manual: logo system, colour, typography and rules for print and digital use.

The manual covers logo construction, clear space, colour values, typography and examples for print, packaging and screen.

View on Behance
EU Holding Logo & Brand Manual

EU Holding Logo & Brand Manual

Corporate logo and brand manual for a holding company, with a formal and durable visual system.

A formal mark and a compact manual give subsidiaries a shared framework for documents and presentations.

View on Behance

UX & web

Learning Platform — UX/UI Design

Learning Platform — UX/UI Design

A clean learning-platform interface where courses, progress and resources are easy to find and follow.

The design keeps course overview, lesson view and progress tracking in calm, predictable screens, using a restrained palette and clear hierarchy so learners can focus on the content rather than the interface.

View on Behance
Digital Catalogue Solution

Digital Catalogue Solution

A digital product catalogue that replaces heavy PDFs with a fast, searchable browsing experience.

Structured categories, clear product cards and a consistent grid make a large assortment easy to scan on both desktop and phone, with the brand's typography and colour carried through every view.

View on Behance
Internet store — Bygg Engros

Internet store — Bygg Engros

E-commerce design for a building-supplies wholesaler: catalogue structure, product pages and checkout flow.

Focus on making a large technical catalogue easy to browse: filtering, clear product cards and a short, predictable checkout.

View on Behance
Relief App — UX Study

Relief App — UX Study

A mobile UX case study: user flows, wireframes and a calm interface for an aid and relief application.

Research notes, user flows and wireframes lead into a calm interface where critical actions stay reachable under stress.

View on Behance

Graphic design

Posters

Posters

A series of posters exploring landscape, light and composition through minimal graphic form.

Each poster reduces a scene — cloud, mountain, sky — to a few layers of colour and type, testing how far an image can be simplified and still carry mood.

View on Behance
KONGSBERG

KONGSBERG

A precise, technical visual concept for an industrial Norwegian brand.

The concept works with engineered grids, restrained colour and technical imagery to communicate reliability and precision across print and digital applications.

View on Behance
Catalogue Design

Catalogue Design

A multi-page product catalogue with a strict grid, clear hierarchy and print-ready layouts.

A strict baseline grid keeps hundreds of items readable, with print-ready files delivered for production.

View on Behance
BYGG ENGROS AS — Car Branding

BYGG ENGROS AS — Car Branding

Vehicle graphics for a wholesaler's fleet, readable at distance and consistent across van sizes.

Layouts were tested on different van sizes so the logo, contact details and colour blocks stay balanced on every vehicle.

View on Behance
Company Brochure

Company Brochure

Corporate brochure combining photography, infographics and a calm typographic grid.

Photography, infographics and text are balanced on a calm grid, with the file prepared for offset print.

View on Behance
A4 Brochure Design

A4 Brochure Design

A4 marketing brochure with a flexible layout system for text-heavy and image-heavy spreads.

A small set of spread templates covers both text-heavy and image-led pages without losing rhythm.

View on Behance
Poster Design

Poster Design

A collection of posters exploring typography, colour and strong visual hierarchy.

Each poster tests a different idea — scale contrast, colour tension or a single typographic gesture.

View on Behance

Packaging

LUGOVO — Dairy Packaging System

LUGOVO — Dairy Packaging System

A packaging system for a dairy range, built to stay recognisable across many products on shelf.

A shared layout, colour coding per product type and consistent typography let the range scale from milk to cheese and yoghurt while the brand block stays the anchor customers recognise first.

View on Behance
Private-Label FMCG Packaging System

Private-Label FMCG Packaging System

A scalable packaging system for a private-label grocery range, designed to stay consistent across dozens of products.

A modular grid, colour coding by category and clear typographic hierarchy let dozens of products share one shelf language.

View on Behance
Bergon Boxes for Screws

Bergon Boxes for Screws

Packaging design for a fastener range — colour coding and typography that make the right box easy to find.

Colour coding by size and bold numerals let a worker pick the right box in seconds, even from a distance.

View on Behance

Social media

SRAN F6 — Marketplace Visual Content Guidelines

SRAN F6 — Marketplace Visual Content Guidelines

A visual content system for marketplace product listings — layouts, typography and image rules that scale.

The guidelines define infographic layouts, typographic hierarchy and photo treatment so every product card reads clearly on mobile and stays consistent across the whole catalogue.

View on Behance