Sam ThomasGraphic Designer · UX Designer · Digital Marketer

Introduction

I have broad experience in graphic design, UX design, web design and digital marketing, with particular expertise in e-commerce. I am passionate about creating visual, user-friendly solutions that deliver measurable results, combining creativity with strategy to produce work that is genuinely effective.

Throughout my career I have used design as a tool to build bridges — between brands and people, and between complexity and clarity. After moving to a new country and rebuilding my life from scratch, I have experienced first-hand how powerful visual communication can be. For me it is more than a profession: it has been a way to overcome obstacles, connect with people and find my place in a new society.

Education

  • Graphic Design

    Noroff

    Diploma · 2025–2027

  • UX Design

    Noroff

    Diploma · 2021–2023

  • English Language & Translation

    Damascus University

    2004–2009

Graphic Design

Since 2005 I have worked with graphic design across industries — from branding to print and digital surfaces. I combine creativity with strategy to deliver effective solutions.

  • Typography, colour theory and visual composition
  • Image editing and digital illustration
  • UX and web design (WordPress, Webflow)
  • Branding and visual identity
  • Print design and marketing material
  • Digital marketing, SEO and advertising

Software & Tools

Design & Web
Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Figma, Webflow, WordPress
Marketing
Google Ads, Meta Ads, SEO, Google Analytics, Hotjar, Mailchimp, SendGrid
AI & Automation
ChatGPT, MidJourney, AI-generated content, AI-based analysis
Tools & Project Management
Airtable, Trello, Asana, Notion, Microsoft Office, Google Workspace

Relevant Skills

Content production & digital marketing

As a content producer at Bygg Engros AS (2018–2024) I was responsible for developing content for product presentations, campaigns, newsletters and social media, as well as designing banners and marketing material. I also worked on website design, SEO and digital marketing to secure visibility and engagement across digital channels.

UX design

I have studied UX design and have solid experience with the whole process — from research and wireframing to prototyping and design systems. I also share my UX knowledge through a YouTube channel.

Work Experience

May 2025 – October 2025

E-commerce Manager

RX Sport AS

Responsible for running and updating the online store, taking part in social media marketing and handling graphic design and web design tasks.

Built the company website and online store in Webflow, managed digital campaigns, and handled customer contact, payments and deliveries. Responsible for graphic design, email marketing and SEO.

May 2018 – May 2025

Graphic & Web Designer

Bygg Engros AS

Developed the company website and online store in Webflow, managed digital campaigns (Google Ads, Facebook Ads) and analysed data (Google Analytics, Hotjar).

Handled customer contact, payments and deliveries, and created a customer portal in Airtable. Responsible for graphic design, email marketing (SendGrid, Mailchimp) and SEO.

October 2017 – June 2018

Graphic & UI Designer

Turbo Tape Games / Levato AS

My first experience of the Norwegian labour market, where I took part in several exciting UI/UX and graphic design projects — among them Akvariet i Bergen, VilVite and the University of Bergen (SLATE).

I worked on visual concepts, user interfaces, prototyping and marketing material for both digital and printed surfaces.

2012 – 2016

Graphic Designer

Capital Printing Printshop

I moved to Russia in 2012 because of the war in Syria.

During this period I worked for a company while also taking on freelance projects, and spent a great deal of time on self-study to develop my graphic design skills.

2009 – 2012

Founder & Account Manager

ValueAdd Group

I founded and ran an advertising and communications agency focused on graphic design, media production and event management.

As account manager I was responsible for client relationships and project management, working closely with designers, suppliers and media partners to deliver complete solutions. This period gave me solid experience in entrepreneurship, client care and cross-disciplinary collaboration on creative projects.

April 2007 – April 2009

Production Coordinator

Syriatel

I worked at Syriatel, the country's largest telecom company, where I coordinated between internal teams, advertising agencies and external suppliers.

I contributed to the production of advertising campaigns across channels — including radio spots, IVR recordings and press releases — wrote creative briefs and followed up on collaboration with agencies and media partners to ensure smooth and efficient campaign delivery.

September 2004 – April 2007

Advertising Assistant

Al-Athar Advertising Group

My first experience in graphic design and advertising started in 2004, producing print material and promotional items.

I learned to use CorelDRAW to prepare files for print and worked with production methods such as screen printing, digital printing and engraving on promotional products. This gave me a solid understanding of both the design process and the technical side of advertising production.

Languages

  • Norwegian

    Working proficiency

  • English

    Fluent

  • Russian

    Working proficiency

Interests

Music & sport

I enjoy playing piano and composing small melodies in classical and new age styles. When it comes to sport, I swim, train at the gym and run regularly — it keeps both body and mind positive and healthy.

Volunteering

I have been involved in various volunteer projects, including creating free graphic design for non-profit organisations and supporting causes I care about. Since 2023 I have volunteered as a teaching assistant at Salem Nærmiljøsenter and Frivilligsentralen, helping beginners — among them immigrants and refugees — learn basic Norwegian.

Portfolio

A selection of my design projects — branding, web design, UX and more — is available on my Behance profile.

Ervik Seafood — Brand Identity Redesign

Ervik Seafood — Brand Identity Redesign

A full visual redesign for a Norwegian seafood company — logo, packaging and brand guidelines with a clean maritime feel.

The work covered the logo, colour and typography system, packaging for the product range, and a set of guidelines so the brand stays consistent from box to website.

View on Behance
GLØD — Norwegian Coffeeshop Branding

GLØD — Norwegian Coffeeshop Branding

Warm, hand-crafted identity for a coffeeshop concept: logo, cups, signage and printed material.

Hand-drawn lettering and a warm palette carried across cups, bags, signage and menus, with printed material prepared for production.

View on Behance
Engesund Fiskeoppdrett — Brand Identity

Engesund Fiskeoppdrett — Brand Identity

Brand identity for a family-run fish farm on the Norwegian west coast, built around heritage and clarity.

The identity draws on the family history of the farm and the surrounding coastline, applied to packaging, workwear and digital touchpoints.

View on Behance
Private-Label FMCG Packaging System

Private-Label FMCG Packaging System

A scalable packaging system for a private-label grocery range, designed to stay consistent across dozens of products.

A modular grid, colour coding by category and clear typographic hierarchy let dozens of products share one shelf language.

View on Behance
СОЛНЦЕ В СОСНАХ — Glamping Identity

СОЛНЦЕ В СОСНАХ — Glamping Identity

Identity for a glamping resort in a pine forest — logo, pattern and signage inspired by sun and trees.

Sun and pine motifs became a flexible pattern used on signage, printed guides and merchandise across the site.

View on Behance
Internet store — Bygg Engros

Internet store — Bygg Engros

E-commerce design for a building-supplies wholesaler: catalogue structure, product pages and checkout flow.

Focus on making a large technical catalogue easy to browse: filtering, clear product cards and a short, predictable checkout.

View on Behance
View all projects on Behance

Contact

Krigsjåveien, 5163 Bergen, Norway