Introduction

I have broad experience in graphic design, UX design, web design and digital marketing, with particular expertise in e-commerce. I am passionate about creating visual, user-friendly solutions that deliver measurable results, combining creativity with strategy to produce work that is genuinely effective.

Throughout my career I have used design as a tool to build bridges — between brands and people, and between complexity and clarity.

Education

  • Graphic Design

    Noroff

    Diploma · 2025–2027

  • UX Design

    Noroff

    Diploma · 2021–2023

  • English Language & Translation

    Damascus University

    2004–2009

Graphic Design

Since 2005 I have worked with graphic design across industries — from branding to print and digital surfaces. I combine creativity with strategy to deliver effective solutions.

  • Typography, colour theory and visual composition
  • Image editing and digital illustration
  • UX and web design (WordPress, Webflow)
  • Branding and visual identity
  • Print design and marketing material
  • Digital marketing, SEO and advertising

Software & Tools

Design & Web
Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Figma, Webflow, WordPress
Marketing
Google Ads, Meta Ads, SEO, Google Analytics, Hotjar, Mailchimp, SendGrid
AI & Automation
ChatGPT, MidJourney, AI-generated content, AI-based analysis
Tools & Project Management
Airtable, Trello, Asana, Notion, Microsoft Office, Google Workspace

Relevant Skills

Content production & digital marketing

As a content producer at Bygg Engros AS (2018–2024) I was responsible for developing content for product presentations, campaigns, newsletters and social media, as well as designing banners and marketing material. I also worked on website design, SEO and digital marketing to secure visibility and engagement across digital channels.

UX design

I have studied UX design and have solid experience with the whole process — from research and wireframing to prototyping and design systems. I also share my UX knowledge through a YouTube channel.

Work Experience

May 2025 – ongoing

Freelance Designer & Web Developer

Freelance

I provide freelance services in graphic design, web design and development, and UX for several clients in different countries.

Projects range from branding and visual identities to websites, online stores and digital solutions — from first concept to finished result.

May 2018 – May 2025

Graphic & Web Designer

Bygg Engros AS

Developed the company website and online store in Webflow, managed digital campaigns (Google Ads, Facebook Ads) and analysed data (Google Analytics, Hotjar).

Handled customer contact, payments and deliveries, and created a customer portal in Airtable. Responsible for graphic design, email marketing (SendGrid, Mailchimp) and SEO.

October 2017 – June 2018

Graphic & UI Designer

Turbo Tape Games / Levato AS

My first experience of the Norwegian labour market, where I took part in several exciting UI/UX and graphic design projects — among them Akvariet i Bergen, VilVite and the University of Bergen (SLATE).

I worked on visual concepts, user interfaces, prototyping and marketing material for both digital and printed surfaces.

2012 – 2016

Graphic Designer

Capital Printing Printshop

During this period I worked for a company while also taking on freelance projects, and spent a great deal of time on self-study to develop my graphic design skills.

2009 – 2012

Founder & Account Manager

ValueAdd Group

I founded and ran an advertising and communications agency focused on graphic design, media production and event management.

As account manager I was responsible for client relationships and project management, working closely with designers, suppliers and media partners to deliver complete solutions. This period gave me solid experience in entrepreneurship, client care and cross-disciplinary collaboration on creative projects.

April 2007 – April 2009

Production Coordinator

Telecom company

I worked at the country's largest telecom company, where I coordinated between internal teams, advertising agencies and external suppliers.

I contributed to the production of advertising campaigns across channels — including radio spots, IVR recordings and press releases — wrote creative briefs and followed up on collaboration with agencies and media partners to ensure smooth and efficient campaign delivery.

September 2004 – April 2007

Advertising Assistant

Al-Athar Advertising Group

My first experience in graphic design and advertising started in 2004, producing print material and promotional items.

I learned to use CorelDRAW to prepare files for print and worked with production methods such as screen printing, digital printing and engraving on promotional products. This gave me a solid understanding of both the design process and the technical side of advertising production.

Languages

  • Norwegian

    Working proficiency

  • English

    Fluent

  • Russian

    Working proficiency

  • Arabic

    Native

Interests

Music & sport

I enjoy playing piano and composing small melodies in classical and new age styles. When it comes to sport, I swim, train at the gym and run regularly — it keeps both body and mind positive and healthy.

Volunteering

I have been involved in various volunteer projects, including creating free graphic design for non-profit organisations and supporting causes I care about. Since 2023 I have volunteered as a teaching assistant at Salem Nærmiljøsenter and Frivilligsentralen, helping beginners — among them immigrants and refugees — learn basic Norwegian.

Portfolio

A selection of my design projects — branding, web design, UX and more — is available on my Behance profile.

NORDSPOR Brand Identity

NORDSPOR Brand Identity

A rugged outdoor brand identity inspired by Nordic landscapes, exploration and life on the trail.

The identity combines an emblem-style mark with confident typography and practical applications across backpacks, apparel and campaign material, creating a consistent system for an active outdoor brand.

View on Behance
Norlane — Road & Air Freight Brand Identity

Norlane — Road & Air Freight Brand Identity

A clear, contemporary identity for a road and air freight company operating across borders.

A focused logo system, strong colour contrast and transport-led applications give the company a recognisable presence across vehicles, workwear, documents and digital communication.

View on Behance
Bergen Ølfestival 2027 — Beer & People

Bergen Ølfestival 2027 — Beer & People

A lively visual identity concept celebrating beer culture, people and the social energy of a Bergen festival.

Expressive illustration, bold typography and a flexible event system bring the festival to life across posters, merchandise, signs and social media while keeping the human experience at the centre.

View on Behance
Learning Platform — UX/UI Design

Learning Platform — UX/UI Design

A clean learning-platform interface where courses, progress and resources are easy to find and follow.

The design keeps course overview, lesson view and progress tracking in calm, predictable screens, using a restrained palette and clear hierarchy so learners can focus on the content rather than the interface.

View on Behance
Digital Catalogue Solution

Digital Catalogue Solution

A digital product catalogue that replaces heavy PDFs with a fast, searchable browsing experience.

Structured categories, clear product cards and a consistent grid make a large assortment easy to scan on both desktop and phone, with the brand's typography and colour carried through every view.

View on Behance
LUGOVO — Dairy Packaging System

LUGOVO — Dairy Packaging System

A packaging system for a dairy range, built to stay recognisable across many products on shelf.

A shared layout, colour coding per product type and consistent typography let the range scale from milk to cheese and yoghurt while the brand block stays the anchor customers recognise first.

View on Behance
View all projects on Behance

Contact

Krigsjåveien, 5163 Bergen, Norway